our story


How it all started...

I’ve been told on more than one occasion that I was an old soul, a reincarnated Janis Joplin w/ a peace and love mentality and a 70s vibe. I always felt like I was born in the wrong era, and was obsessed w/ all things rock n roll. Addiction? Maybe...

A few years back, I came across a show on Netflix called Girlboss (yep, that’s pretty much how it happened), and I thought “hey! I can do that!” I had the vision of bringing the nostalgia of the rock n roll era back to life when The Rock Steady Co was born.

Okay, it didn’t happen overnight and there were a couple hiatuses, but I WAS bit by the entrepreneurial bug and began creating little by little (better late than never, right?).

Combining my love for classic rock, unique threads, and entrepreneurship, I set out to bring THE ROCK STEADY CO to life for all us rock n roll addicts and free spirits out there. Named after one of my favorite albums by No Doubt, we are based in Long Beach, California.

xoxo – Hailz